I like vladCovaliov's solution because it seems most new accounts use Universal Analytics by default (which is also better featured in my opinion). However, I think this answer needs to be combined with the other suggestions that comment out the initial pageview, use the page:change event, and track pageviews, not events.
For example, in your <head>:
<% if Rails.env.production? %>
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-XXXXXXXX-X', 'auto');
//ga('send', 'pageview');
</script>
<% else %>
<script>
function ga () {
var params = Array.prototype.slice.call(arguments, ga.length);
console.log("GoogleAnalytics: " + params);
};
</script>
<% end %>
And then in a js file you have loaded through the asset pipeline:
$(document).on('page:change', function() {
ga('send', 'pageview', window.location.pathname);
});
This will record a pageview for each page you load with or without Turbolinks. Note that the window.location.pathname is required, otherwise you can get the URL of the first page loaded for all the subsequent page loads. (This also gives you a nice place to edit the URL reported if you wanted to, say, strip out :id path segments from RESTful URLs.)
You can also then easily call:
ga('send', "event", category, action, label, count);
To report Events for other interesting javascript events in your site.
