Please check next solution:
select
subscrubed_date,
subscrubed_customers,
unsubscrubed_customers,
coalesce(subscrubed_customers, 0) - coalesce(unsubscrubed_customers, 0) cumulative
from (
select distinct
date_trunc('month', c.date_start)::date subscrubed_date,
sum(1) over (order by date_trunc('month', c.date_start)) subscrubed_customers
from customer c
order by subscrubed_date
) subscribed
left join (
select distinct
date_trunc('month', c.date_end)::date unsubscrubed_date,
sum(1) over (order by date_trunc('month', c.date_end)) unsubscrubed_customers
from customer c
where date_end is not null
order by unsubscrubed_date
) unsubscribed on subscribed.subscrubed_date = unsubscribed.unsubscrubed_date;
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